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The CONCEPT DESIGNER

A car designer designs cars, a footwear designer designs footwear, etc. A concept designer designs concepts? Yes, that's right. Before now, designers were charged with answering the question "How." Going forward, designers will need to answer the meta-question, "WHAT?" With the growing inventory of serious global problems, WHAT idea is worthy of receiving our precious and dimisnshing energy and material resoures? The concept designer can help answer this. . .