The sky is very blue
None of this was inherited, none of it was someone else's roadmap picked back up. Where the flagship case studies dig into one product for months, this is the opposite muscle: standing up the first version of something from a blank screen, over and over, across healthcare compliance, consumer novelty, and every audience in between.
Different stakes, same starting condition every time: nothing to extend, nothing to copy, big, open "blue sky" design.
Mobile: a universe in your pocket
A dozen 0→1s, back to back: a smart mug that reads a room, a bike lock that never asks for a password, a coffee bag that tells its own origin story. First-of-kind concepts like Cast-A-Cup and Need-2-Go Basis, ThirdEar's accessibility work, and Folgers' augmented-reality packaging.
Personalization matrix
Fifteen personalization initiatives, from Optimized Landing Pages to Value-Added Features, each cross-referenced against a crawl/walk/run maturity model: anonymous visitors, returning prospects, and registered policyholders, rendered as crawling, walking, and running figures down the left of every column. Inside each cell sits a full spec: sub-tactics, actors, channels, applications, and the experience/enablement/integration/data tiers required, plus a three-axis score for technical complexity, analytical maturity, and business value, with an overall Level (I–V) rating. The zoomed inset ties two adjacent cells to a phased timeline (3 months, 6 months), the tell that this doubles as a sequencing tool. Mø designed this as a single reference artifact a program team returns to repeatedly: engineering scans the technical-complexity and integration-tier rows to estimate build cost and dependency order, data/analytics teams use the data-tier and analytical-maturity fields to plan instrumentation ahead of the initiatives that need it, and product/portfolio leadership scans business-value scores against the crawl/walk/run axis to sequence a roadmap that ships low-complexity, high-value wins first while deferring initiatives that need registered-user data the platform doesn't collect yet. The matrix was printed 12 feet x 3 feet, mounted on Gatorboard and installed at The Hartford's corporate headquarters.
Flow diagrams (Mø's super-power is system design)
Plant Operations Manager module matrix: use cases mapped to data sources, widgets, modules, and pages across production, asset, and workforce management.
Deckard voice assistant architecture: speech-to-text and intent resolution feeding an interaction engine, with a confirmation loop for ambiguous commands.
End-to-end workflow for large scale energy and asset management suite mapping the interconnection and function of every button on every screen.
Ideator 9000x2 circuit design schematic detailing the device's Arduino, LED sequencing, and charge-control wiring.
Isadora interaction patch: real-time motion tracking driving multi-projector video and sound triggers for gesture recognition system.
ThirdEar system flow chart detailing how monitors and "actors" relate at the system level. Shows setup branching into alert look-up, audio playback, and acknowledgment logic.
Journeys & Maps
Customer journey: Asset Health — objectives, steps, tools, and data sources from anomaly detection through work-order resolution.
Asset Health Tracking journey: Plant Manager and Field Services roles across set-up and use, with benefits weighed against pain points.
The Hartford personalization journey: awareness through satisfaction, mapping high-value actions to marketing, sales, and service.
Killer consulting gigs
A few projects Mø was given wide latitude and creative freedom to explore and present.
A concept deck exploring voice as a connective layer between an Audi and the rest of a driver's life, from in-cabin assistant to smart-home and wearable handoff outside the vehicle.
A pitch deck for Hømey, a universal smarthome app differentiated by auto-configure setup, machine-learning device recommendations, and super simple onboarding.
A digital product concept for GSK's Onyx R&D data platform, designed to give scientists a unified UX/UI for navigating and acting on research data.
Brand design books
Stepping into the Creative director role, here are three brands Mø built.
Athletes of Valor, positioning a veteran-recruitment platform to speak to both veterans and collegiate coaches through a defined brand pyramid, tone of voice, and visual system.
KEMO Active, a brand actualization consultancy's own identity, built on "brand is behavior" thinking and a holistic view of identity, culture, and sustainability.
XIGHT, a youth-culture brand system built from psychographic personas (Cool Kid, Screen Teen, and others), demographic mapping, naming, and logo, color, and packaging standards.
Get in touch
Let Mø know what you're working on and what you need from design leadership or product innovation.
