SNAP: Accelerated Prototyping
An Experience Innovation studio built from nothing into a global prototyping franchise. Mo led the creation of 32 patentable prototypes across AR, VR, voice, gesture, IoT, UAV, and brain-computer interfaces. The method mattered as much as the output: a repeatable path from ambiguous brief to working device.
The program
The origin
"Wouldn't it be cool if..."
That's how Mo pitched it to his Executive Creative Director
The multi-dimensionality
The program sits at the intersection of Technology, Physicality (real things), Storytelling.
The process
Mo created this approach inspired by his 16 years with Nike Innovation. Rapid prototyping in three steps.
The audiences
One constraint that led to the incredible creative results was focusing on niche and underserved audiences.
The method
The principle is simple: no-holes-barred creative ideation, thoughtful grouping of concepts, then laser-focused ideas.
The scaling
Here is a pitch deck Mo built and presented to other Sapient-Razorfish offices as the program scaled globally.
Eighteen prototypes, on film
Nearly every build ended in a demo film allowing the story of working devices to travel to clients, to other offices, and to awards juries. The library holds the sizzle reel plus eighteen individual prototypes across AR, VR, voice, gesture, IoT, UAV, and brain-computer interfaces.
See the prototype library →
Get in touch
Let Mø know what you're working on and what you need from design leadership or product innovation.
